Rebranding is a process of reshaping how a company or product is perceived, but how does anyone know when it’s time to rebrand? Rebranding involves changing of brand’s name, logo, visual identity, website and marketing strategy. Strong brands attract more customers, at a lower cost per acquisition, who are willing to pay more and will…
Social media ads are advertisements on social media platforms which enables you to get views that eventually turn into conversions. There is no singular platform that is referred ”best” for advertising. The platforms you choose will depend on your needs, resources, and business objectives. You may also choose to advertise on multiple platforms with different…
The fashion industry is a competitive space and the best way to make a mark is through digital marketing. To stand out, your fashion marketing needs to be on a different level. We at Dstar Marketing Agency have the key to making your fashion brand stand out as well as making good money. So let’s get…
Marketing for marketing’s sake, would not always yield positive results. However, a strong marketing direction connects a business with the target customers, builds brand identity, and takes a business closer to achieving its goals. There are common marketing mistakes you might be making if you are not seeing results. With the evolution of tech, automation,…
Undoubtedly, growing a business is not easy. It requires achievable ideas, a definite niche, a target demographic, and products or services to sell. A marketing strategy is simply a business plan that lets you reach a larger audience and converting them to customers. This is necessary to sell the products and services your company provide.…
The impact of digital technologies on marketing strategies will continue to grow and impact marketing plans and projects for all industries. Business marketing no longer means just delivering the right message to your audiences, but delivering your message through a medium that your audiences prefer to receive it. Here are some ways technology is changing marketing…
Entrepreneurship appeal to many, but figuring out how to start a business can sometimes be overwhelming. There are times where you write down your business idea and how to go about it, but you find it hard to get the start-up capital for the business. Do you really have plans of starting your own business?…
Stop looking down on customers by using the number of products a customer or client is purchasing to measure the treatment to apportion to them. Some time ago, I went to a shop to get bottled water on my way to a friend’s house. In the shop, I met a female attendant who was putting…
It is always an awkward scenario watching an attendant exchange words with a customer over something petty. You should bear in mind that you have a lot of competitors. If they are not satisfied with how you treat them, they will go away. How you treat your customer is important because you don’t know what’s…
How To Improve Your Business In 2021 Relax; you don’t need to buy new materials or equipment to improve your business. All you need to do is declutter and re-arrange things properly in a different and more creative way. You can as well draft the change you want to make before you start moving things…
