Digital Marketing

Why you should never buy followers

Purchasing followers might appear as a convenient shortcut to enhance your social media visibility, but there are numerous compelling reasons why it’s not advisable. Here are a few reasons you should never buy followers. Engagement and Interaction Purchased followers are often fake or inactive accounts. These accounts won’t engage with your content, which defeats the…

African Hospitality Network: Connecting Dots & Empowering Africa’s Hospitality and Tourism Industry

The African Hospitality Network is a platform that connects active players in the hospitality and tourism industry across Africa and beyond. For a very long time, the travel and tour sector has been starving from the lack of adequate information needed to allow entrepreneurs and businesses to make concrete decisions on strategies that will benefit…

6 Effective SEO Techniques for 2024

Search engine optimization (SEO) is an ever-evolving field, and staying up to date with the latest techniques is crucial for maintaining or improving your website’s search engine rankings in 2024. Here are five effective SEO techniques for 2024. User Experience (UX) Optimization Google continues to prioritize user experience as a key ranking factor. Ensure that…

5 Social Media Trends for 2024

Over 60% of the world’s population is active on social media platforms and the opportunities for marketers to connect with their target audience are limitless. From the rise of video content and influencer collaborations to the power of personalization and the use of artificial intelligence. In this write-up, we help you discover the top 5…

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