Social media ads are advertisements on social media platforms which enables you to get views that eventually turn into conversions.
There is no singular platform that is referred ”best” for advertising. The platforms you choose will depend on your needs, resources, and business objectives. You may also choose to advertise on multiple platforms with different budgets and metrics. Other factors to consider are your products, current social media strategy, and audience.
Some popular social media sites include Facebook, Instagram, Twitter, LinkedIn, and Snapchat. Lets get into how Social Media Ads, and how it works.
How to Set Up Facebook Advertising Campaigns
Facebook Ads Manager is the home of Facebook advertising. You can use the Ads Manager to set your campaign’s objective, indicate your target audience and budget, build your ads, and track campaign performance.
Standout features on Facebook include:
Retargeting: use this feature to reach returning customers with customized ads.
Lookalike audiences: this feature helps your market to demographics with similar behaviors, backgrounds, and interests to your existing customer base.
A/B ad testing: test your ads’ effectiveness with different groups for the best possible results
Facebook is a good option for building brand awareness. Its powerful targeting and retargeting features can help you find your intended audience with ease.
Facebook’s universal access is a great promotion tool, but you may notice a lower conversion or organic rate than other platforms.
How to Set Up Instagram Advertising Campaigns
You can also use Facebook Ads Manager to set up and run your Instagram ad campaigns. You’ll begin by selecting your audience, campaign targets, and budget, then design and upload your ads.
How to Set Up Twitter Advertising Campaigns
You can promote advertising content through a promoted account at ads.twitter.com. You’ll manage invoicing, monitor your ads, and collect ads analytics here.
You’ll also design your ads here. Twitter ads can be in image, video, or text format.
Twitter has 300 million active users but is nowhere near as saturated by advertisements as Facebook or Google Ads. With less competition, advertisements can cost less and reach more users for longer.
You can also target your campaign by demographic features such as age, location, gender, language, interests, and follower look-alikes.
Twitter has poor tracking of conversion, meaning that it’s harder to know whether your ads are earning any value. Compared to Facebook or Instagram, Twitter isn’t the most user-friendly of social media advertising platforms.
Twitter advertisements are great for focused campaigns aimed at a younger, socially-aware demographic. Ensure that user engagement and CTAs are built into your ads, and be wary of the cost-benefit ratio when it comes to limited data tracking.
How to Set Up LinkedIn Advertising Campaigns
Ad campaigns on Linkedin are run through Campaign Manager. You can manage your ad format, design, objectives, budget, and analysis through the tool.
Linkedin offers a suite of ad formats such as sponsored content, InMail, text ads, display, and dynamic ads, plus a variety of unparalleled demographic targeting features, mentioned above.
Linkedin benefits recruiters, headhunters, and HR departments by sourcing new talent. It’s also the only platform that allows advertisers to categorize their audiences by corporation, industry, educational attainment, experience, and certifications of its users, giving it a unique targeting advantage.
B2B advertisements thrive on Linkedin, especially for companies with considerable marketing budgets. It’s easy to reach your audience through several streams, including direct messages, their feed, recruiting notifications, and more.
Social Media Tracker
Social Media Tracker provides a comprehensive view of you and your competitors’ social media. You can use the tool to compare your social media’s engagement and growth with your competitors.
Filter through audience, activity, and engagement data at a moment’s notice, or review insights by a specified date range or top-performing content.
The Tracker offers competitor analysis features, so you can see your competitors’ top posts (based on engagement.) Analyze trending posts faster, so you can produce more appealing content.
Social Media Ads
Social Media Ads tool helps you build and tailor your Facebook and Instagram ads from one interface.
Create ad campaigns and sets, track your performance with customized notifications, and campaign weaknesses quickly with easy-to-read reporting. Start your campaign starts by identifying your objectives, budget, bidding strategy, schedule, and target audience.
The tool will prompt you to begin designing your ads. Use the tool to customize ad design and copy with photos, web links, URLs, and CTAs.
The tool tracks multiple metrics for a comprehensive review of your campaign’s success. The campaign dashboard displays your budget spend, cost per click, and any traffic to your site. You can also track the number of results, cost per result, overall impressions, and more. The tool also indicates any ads that are ready to be scaled or fixed.
Social Media Analytics
Finally, the Social Media Analytics tool grabs metrics for Facebook, Instagram, and LinkedIn and displays them in a central dashboard. Monitor your new followers, post reach, post engagement, and engagement rate at a glance. Filter these results over the desired date range to see how your performance is tracking over time.
For Facebook posts, you can see your audience, mentions, page likes, engagement, and posts:
Social Media Analytics can also track organic and paid page likes. You’ll see popular and controversial posts as well:
The tool’s Instagram tracking breaks down your audience by specific country, age, gender, and other demographics. With this data, you can also analyze your profile reach and CTA clicks.
The tool also tracks your Instagram engagement, engagement rate, reach, impressions, saved posts, likes, and comments for each of your photo and video ad posts.
On LinkedIn, you’ll be able to see your total number of followers, total engagement, reach, impressions, and engagement rate. Social Media Analytics will also allow you to filter your followers based on their country, job function, company size, and industry.
Conclusion
There is a lot to consider when it comes to your social media ad strategy. Dstar Marketing Agency can help you choose the right platforms and strategy to launch your Social Media Ads.
Abigail Bodo| Dstar Marketing Agency
