Marketing

What is Hospitality and why is it Relevant in a Setting

Hospitality refers to the friendly and generous reception and treatment of guests, visitors, or strangers. It is a broad industry that encompasses a range of businesses and services dedicated to providing a positive and welcoming experience to individuals away from their homes. The hospitality industry includes sectors such as hotels, restaurants, travel and tourism, event…

Taking financial risk as a business

Financial risk in business refers to crucial financial decisions that can impact a company’s ability to achieve its objectives and succeed in its operations. These risks can arise from various sources and impact different aspects of the business. It is important to conduct a thorough risk analysis to understand the potential impact and likelihood of…

Use of Google My Business tool in 2024

Google My Business is a tool that enables you to manage and optimize your Business Profile on Google which is one of many important business directory listings. A Google My Business account is how you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your…

How to Create High-Converting Landing Pages

Success in online marketing depends on building landing pages that convert well. Your business goals can be met with the aid of a landing page that is properly optimized for lead generation and conversion. Here is a step-by-step tutorial for making landing pages with a high conversion rate: Define Your Goals Start by clearly defining…

Vodafone Ghana CEO, Patricia Obo-Nai honoured as ‘Marketing Woman of the Year’ at 34th CIMG Awards

Patricia Obo-Nai, the CEO of Vodafone Ghana, has received the esteemed title of ‘Marketing Woman of the Year 2022’ at the 34th Annual National Awards presented by the Chartered Institute of Marketing, Ghana (CIMG). This prestigious event celebrated the outstanding marketing achievements of over 50 companies and individuals in 2022. The event’s theme, ‘Marketing: A…

0241734089