Instagram Stories has become one of the most popular social media platforms.
Instagram Stories recently hit 1 billion active monthly users, according to a study conducted by Hootsuite and We Are Social. According to the same study, users who regularly share stories are three times more likely to receive organic reach than those who never use the function.
As a result, marketers ought to make the most of this chance by developing captivating IG stories that draw followers and raise brand awareness among intended demographics.
Here are some tips on how to go about it.
- The first stage is to use storytelling to connect with your audience by sharing your narrative and enabling them to identify with it. You can do this by using a variety of different features on Instagram Stories: photos, videos, polls, questions, stickers, and more.
- Share the behind-the-scenes of your business, so viewers feel like they’re getting an inside look at their favorite brands and companies.
- Use consistent branding and messaging throughout your IG stories.
- Respond to comments on your IG stories.
- Run an Instagram Stories contest or giveaway. If you’re looking for a way to increase engagement, Instagram Stories contests and giveaways are perfect for your brand. A contest is a fun way to engage customers and share their experiences with others, while a giveaway encourages them to interact with the content to win something.
