You may have done a research to discover that incorporating videos on your company pages enhances visitors’ time on the page. However, the thought of generating videos can be tough especially, deciding which types of videos to generate for your company. So here are 5 types of videos every business can use.
1. Product videos
Product videos show your product’s features and benefits and often include examples of how it works while captivating your audience.
This allows customers who are just learning about your products or services to get a clear and thorough explanation of what you have to offer.
2. Explainer videos
Explainer videos are instructional videos that demonstrate how to address a problem to your audience. It’s possible that the issue is related to utilizing your product, or it could be something else entirely.
However, by the end of the video, your viewers should have enough information to take action based on the new abilities they’ve learned.
3. Promotional videos
Promotional videos are like personal video invitations. Whether you are inviting guests to a conference, webinar, or office open house, promotional videos pitch your event while giving your audience a feel for your brand.
You should include a brief but informative explanation of the event you are promoting, as well as a Call to Action that urges viewers to sign up or save the date. By encouraging viewers to take action, you can produce leads or attendees.
4. Internal training videos
Additionally, by posting videos in which you walk prospective employees through in-depth processes regarding how your product and company operate, you leave a positive impression on those who watch.
5. Testimonial videos
People listen to what others have to say about your company or brand, thus comments and honest reviews might influence a customer’s decision to buy your goods or use your services. That is why video testimonials from customers are so significant.
Abigail Bodo| Dstar Marketing Agency