Instagram now has over 150 million active users. According to research, Instagram has a 25 % greater brand interaction rate than the rest of the social media platforms. Posts can also be readily shared on other social media sites, such as Facebook. Instagram is increasingly becoming a marketplace, with a about 70% of shoppers looking…
Key Performance Indicators or KPIs are numerical figures that indicate your marketing strategy’s efforts. They also provide you with the data you need to make decisions about your marketing strategy. Here are five KPIs that digital marketers should be tracking: Digital Engagement We are all aware of social media’s immense influence. It’s critical to know…
Beauty experts or professionals are certified service providers that are trained to improve a customer’s overall look. However, since the emergence of COVID- 19, a lot has changed. Businesses have encountered numerous challenges, necessitating the use of passive income strategies. So here are some ways African beauty professionals can earn passive money. Make Money with Your…
You may have done a research to discover that incorporating videos on your company pages enhances visitors’ time on the page. However, the thought of generating videos can be tough especially, deciding which types of videos to generate for your company. So here are 5 types of videos every business can use. 1. Product videos…
Websites play an important role as far as marketing and business development are concerned. People now see the need for a website for their business but they forget to properly invest to see results. Here are some traits of poorly designed websites. Form Is Hindering Function Yes, we all want our websites to look modern…
Event marketing can be explained as the experiential marketing of a brand, service, or product through memorable experiences or promotional events. It typically involves direct interaction with a brand’s representatives. These events could be in a form of a webinar, conferences, summit, workshops, live streamed workshops and more. So lets get into why Event Marketing…
Hotel guest satisfaction at your property is an essential tool for obtaining detailed insights into guests. You must deliver a memorable experience for your guests through unique amenities, personal touches, and excellent customer service. So here are ways to Improve Hotel Guest satisfaction. Improve Hotel Guest Satisfaction Establish a connection with guests with a follow-up…
Indeed the year 2021 has been a tough one, full of challenges where businesses and brands resorted to increasing their online presence to get their businesses running. Thanks to the growth of digital platforms and social media, brands have more gadgets and online platforms that enable them to market their products to consumers than ever…
Marketing for marketing’s sake, would not always yield positive results. However, a strong marketing direction connects a business with the target customers, builds brand identity, and takes a business closer to achieving its goals. There are common marketing mistakes you might be making if you are not seeing results. With the evolution of tech, automation,…
Undoubtedly, growing a business is not easy. It requires achievable ideas, a definite niche, a target demographic, and products or services to sell. A marketing strategy is simply a business plan that lets you reach a larger audience and converting them to customers. This is necessary to sell the products and services your company provide.…
