Marketing

How to Create High-Converting Landing Pages

Success in online marketing depends on building landing pages that convert well. Your business goals can be met with the aid of a landing page that is properly optimized for lead generation and conversion. Here is a step-by-step tutorial for making landing pages with a high conversion rate: Define Your Goals Start by clearly defining…

Vodafone Ghana CEO, Patricia Obo-Nai honoured as ‘Marketing Woman of the Year’ at 34th CIMG Awards

Patricia Obo-Nai, the CEO of Vodafone Ghana, has received the esteemed title of ‘Marketing Woman of the Year 2022’ at the 34th Annual National Awards presented by the Chartered Institute of Marketing, Ghana (CIMG). This prestigious event celebrated the outstanding marketing achievements of over 50 companies and individuals in 2022. The event’s theme, ‘Marketing: A…

Santiago Logistics & Consult is one of Ghana’s top shipping firms

Santiago Logistics is a fully Ghanaian-owned freight and Logistics company incorporated under the Companies Code (Act 179). They offer a one-stop range of logistical solutions for both importers and shippers from customs clearance, freight forwarding, import and export assistance, warehouse management, port handling, haulage and transportation, and financing solutions. SLC It is a fully accredited…

Types of Videos Every Business Can Use

Types of Videos Every Business Can Use

You may have done a research to discover that incorporating videos on your company pages enhances visitors’ time on the page. However, the thought of generating videos can be tough especially, deciding which types of videos to generate for your company. So here are 5 types of videos every business can use. 1. Product videos…

6 Digital Marketing Trends for 2022

Digital Marketing Trends for 2022

Indeed the year 2021 has been a tough one, full of challenges where businesses and brands resorted to increasing their online presence to get their businesses running. Thanks to the growth of digital platforms and social media, brands have more gadgets and online platforms that enable them  to market their products to consumers than ever…

Strategies to fuel your business for growth

Undoubtedly, growing a business is not easy. It requires achievable ideas, a definite niche, a target demographic, and products or services to sell. A marketing strategy is simply a business plan that lets you reach a larger audience and converting them to customers. This is necessary to sell the products and services your company provide.…

Business woman in the market

Think about starting your own business

Entrepreneurship appeal to many, but figuring out how to start a business can sometimes be overwhelming. There are times where you write down your business idea and how to go about it, but you find it hard to get the start-up capital for the business. Do you really have plans of starting your own business?…

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