Branding

Time to refresh Your Company’s Values

Time to refresh Your Company’s Values

A Company’s core values are the stated principles of the organization’s vision, mission, and principles that serves employees, customers, and the broader community. But these company values or principles are never meant to be static. Every great business culture needs a mission, a vision, and values. Its mission is the organization’s ineradicable purpose and reason for…

5 Vital Rules of Personal Branding

5 Rules of Personal Branding

The act of uncovering and clarifying the attributes that set you apart from the crowd is what your personal brand is all about. Personal branding is a strategic method for achieving success in your chosen field. It is the representation of who you are, what you do, and why you require an engaging, appealing online…

5 Marketing mistakes you might be making

5 Marketing mistakes you might be making

Marketing for marketing’s sake, would not  always yield positive results. However, a strong marketing direction connects a business with the target customers, builds brand identity, and takes a business closer to achieving its goals. There are common marketing mistakes you might be making if you are not seeing results. With the evolution of tech, automation,…

Strategies to fuel your business for growth

Undoubtedly, growing a business is not easy. It requires achievable ideas, a definite niche, a target demographic, and products or services to sell. A marketing strategy is simply a business plan that lets you reach a larger audience and converting them to customers. This is necessary to sell the products and services your company provide.…

How technology is changing marketing dynamics

The impact of digital technologies on marketing strategies will continue to grow and impact marketing plans and projects for all industries. Business marketing no longer means just delivering the right message to your audiences, but delivering your message through a medium that your audiences prefer to receive it. Here are some ways technology is changing marketing…

Business woman in the market

Think about starting your own business

Entrepreneurship appeal to many, but figuring out how to start a business can sometimes be overwhelming. There are times where you write down your business idea and how to go about it, but you find it hard to get the start-up capital for the business. Do you really have plans of starting your own business?…

Stop looking down on Customers

Stop Looking Down On Customers

Stop looking down on customers by using the number of products a customer or client is purchasing to measure the treatment to apportion to them. Some time ago, I went to a shop to get bottled water on my way to a friend’s house. In the shop, I met a female attendant who was putting…

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